craft supplies needlepoint

When you first start your online business, the first and most obvious question you will ask yourself is…what am I going to sell? Points to consider when deciding the answer to that question are:

·    Is it light and easy to ship?
·    Is it a digital good that is downloaded (e-book or software)?
·    Is it perishable or fragile?
·    Does it have to be seen and held (designer fabrics, perhaps)
·    Is there enough demand to make your venture profitable?
·    Does it have little competition from large online companies (niche products)?

The last two characteristics are the ones that can be hard to pin down. Here is a generally accepted method of arriving at an idea of how heavy the demand and competition is for a product.

If you have a special interest in some products that meet the above criteria, great, but don’t limit your investigation just to items you like. You are looking for a niche product with relatively good demand (enough to make it profitable), but without heavy competition.

One way to see what the demand is for products you are interested in is to look at search engines to see how frequently people search for the product you are considering.

The result of all this research should be that one or more products will fit into a niche market – products with some demand, and relatively little supply. For the best results, focus on one niche product category, and offer a wide selection. That way, you can become the best online source for that particular category. For example, instead of offering general craft supplies, offer the widest possible selection of needlepoint kits. This strategy will also allow you to rank higher in search engines because you can optimize your pages for fewer, more specific, keywords.

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Puffin and Company Craft Strand Separator DEMO

Beam N Read LED 103M Hands Free Crafts Light; Wide & Bright Light from 3 LEDs plus 3 Clip-on Fresnel Magnifiers $29.95 More LEDs, Longer Battery Life, Greater Versatility, 3 Magnifiers Included. Hands-Free LED Light that delivers light where you need it. Lightweight and versatile with patented flip-up design, adjustable strap and reflector. For those with normal vision, the three large 4×5 inch Acrylic Fresnel magnifiers (2X, 4X, and 6X) make this light especially useful for quilting, knitting and all needlework…

Hydrangea Bloom 14×14 Needlepoint Kit $27.02 Rich, vivid colors and fabulous texture are just some of the benefits of needlepointing with wool. Make a stunning masterpiece for every room in the house. Kit includes: full color print on 12-mesh canvas, wool yarn, needle, and easy-to-follow instructions. Finished size: 14″H x 14″W. Design: Hydrangea Bloom. Designer: Kathryn White. Made in USA. …

White Stamped Beginner Embroidery Kit 6X8 Samplers 3/Pkg-Cute As A Bug $2.94 JACK DEMPSEY-Beginner Stamped Embroidery. This package contains three 6×8in projects stamped on poly/cotton broadcloth in wash away ink; a 4in plastic embroidery hoop; DMC floss; needle; and instructions. Made in USA….

Retro Flower Eyeglass Case Needlepoint Kit – 3-1/2X6-1/2 12 Mesh Stitched In Floss $10.21 Kit includes pre-finished eyeglass case with heat transferred design on 12 mesh cotton interlock canvas front 6 strand cotton floss needle graph and instructions….

Pretty In Pink Cat Eyeglass Case Needlepoint Kit – 3-1/2X6-1/2 12 Mesh Stitched In Floss $9.81 Kit includes pre-finished eyeglass case with heat transferred design on 12 mesh cotton interlock canvas front 6 strand cotton floss needle graph and instructions….